I’m a bilingual creative director/copywriter who specializes in building brands and leading successful campaigns for a range of clients. I like to approach the work from a strategic angle, through original storytelling, unique and authentic insights, and a great sense of humor. I’ve worked for agencies across the globe, including Saatchi & Saatchi, Dentsu, Publicis, Digitas, Mullen Lowe, Arnold Worldwide, and more. Some of my previous clients include Toyota, T-Mobile, Metro PCS, Nestle, Aflac, Burger King, KFC, McDonald’s, and Crest.
I’m a firm believer in teamwork and cultivating good relationships. People like to work with people they like. I enjoy collaborating, mentoring, leading, and solving problems with my teammates. I’ve learned it’s not about me or being right, it’s about getting a team of writers, art directors, account executives, and producers to create something amazing together.
I’m currently based in Phoenix, Arizona, and am available for remote and freelance work in the US as both creative director and copywriter .
Things you should know about me:
How do you pronounce my name?: I get asked this a lot. Xavier, Chavi, Javier. It usually depends on the country you met me.
What inspires me: Great work and kindness.
A strength: I’m very resilient.
A weakness: Well, it used to be pride, but now I’m perfect.
A band: The National.
Favorite drink: Single malt scotch.
Favorite food: Argentinian pizza. Google it, it’s something else. My American wife agrees.
A city: Barcelona.
Countries I visited: Besides Argentina and the US, Spain, Denmark, Italy, Germany, Netherlands, Egypt, Israel, Uruguay, Mexico, Portugal, France, England, Austria, Belgium, Hungary, and the Santiago de Chile airport. Does this last one count?
What I’m reading: Argentinean history.
Two truths and a lie: I’ve been inside one of the pyramids of Giza, I’ve been in a few TV shows, and my favorite color is blue.
Favorite color: Red.
Best musical: I hate musicals, but I love Hamilton.
A podcast: All things rock related.
The instrument I play: The guitar.
My version of a candy store: Music stores.
Fun facts: I’m Argentinean, I’m also not a big soccer fan, and rarely eat beef.
Something I don’t miss: Changing diapers
Early bird or night owl?: Early bird with a cup of coffee or mate (you can Google that too).
A secret weapon: My 5-minute journal
What inspires me: Great work and kindness.
A strength: I’m very resilient.
A weakness: Well, it used to be pride, but now I’m perfect.
A band: The National.
Favorite drink: Single malt scotch.
Favorite food: Argentinian pizza. Google it, it’s something else. My American wife agrees.
A city: Barcelona.
Countries I visited: Besides Argentina and the US, Spain, Denmark, Italy, Germany, Netherlands, Egypt, Israel, Uruguay, Mexico, Portugal, France, England, Austria, Belgium, Hungary, and the Santiago de Chile airport. Does this last one count?
What I’m reading: Argentinean history.
Two truths and a lie: I’ve been inside one of the pyramids of Giza, I’ve been in a few TV shows, and my favorite color is blue.
Favorite color: Red.
Best musical: I hate musicals, but I love Hamilton.
A podcast: All things rock related.
The instrument I play: The guitar.
My version of a candy store: Music stores.
Fun facts: I’m Argentinean, I’m also not a big soccer fan, and rarely eat beef.
Something I don’t miss: Changing diapers
Early bird or night owl?: Early bird with a cup of coffee or mate (you can Google that too).
A secret weapon: My 5-minute journal