Creative Director / Copywriter, Freelance
C+C, Seattle, WA (Remote)
3/2025 - Present
Created and produced a 360° campaign for the Washington State Department of Health.
C+C, Seattle, WA (Remote)
3/2025 - Present
Created and produced a 360° campaign for the Washington State Department of Health.
Creative Director, Contract
Dentsu Creative, New York, NY (Remote)
12/2024 - 2/2025
Led the creative team behind the campaign for Premio Lo Nuestro—the most important event in Latin music and T-Mobile’s largest music sponsorship. Played a key role in developing the concept for a major brand activation with MLB.
12/2024 - 2/2025
Led the creative team behind the campaign for Premio Lo Nuestro—the most important event in Latin music and T-Mobile’s largest music sponsorship. Played a key role in developing the concept for a major brand activation with MLB.
Creative Director / ACD / Sr. Copywriter
Saatchi & Saatchi, Los Angeles, CA
9/2010 - 12/2023
Provided creative leadership, conception, and execution of high-performing advertising campaigns, including print, broadcast, digital, radio, and social media, for Fortune 500 companies including Toyota, T-Mobile, Metro PCS, Burger King, Nestle, KFC, Aflac, and Crest.
9/2010 - 12/2023
Provided creative leadership, conception, and execution of high-performing advertising campaigns, including print, broadcast, digital, radio, and social media, for Fortune 500 companies including Toyota, T-Mobile, Metro PCS, Burger King, Nestle, KFC, Aflac, and Crest.
Was part of the creative team responsible for T-Mobile's "The Uncarrier" rebrand, a game changer in the wireless industry.
Played a key role in catapulting T-Mobile from fourth carrier in the US to number one in the wireless category for the Hispanic market.
Was instrumental in bringing T-Mobile's $1.5M social media business to the agency by developing a 100% proactive original social media and digital campaign.
Partnered with T-Mobile on campaigns for brands like Netflix, Hulu, Samsung, Apple, and MLB.
Worked on the team that pitched and won the agency the fifth largest hospital system in the nation, Dignity Health.
Collaborated closely with strategy and account departments to understand client needs.
Managed 6 junior team members and mentored junior writers through the Publicis Mentorship program.
Contributed to the agency winning "Multicultural Agency of the Year" in Adage's annual Agency A-List Report.
Copywriter
Riester, Phoenix, AZ
8/2008 - 2/2010
Provided creative leadership, conception, and execution of high-performing advertising campaigns, including print, broadcast, digital, radio, and social media, for Fortune 500 companies including Toyota, T-Mobile, Metro PCS, Burger King, Nestle, KFC, Aflac, and Crest.
8/2008 - 2/2010
Provided creative leadership, conception, and execution of high-performing advertising campaigns, including print, broadcast, digital, radio, and social media, for Fortune 500 companies including Toyota, T-Mobile, Metro PCS, Burger King, Nestle, KFC, Aflac, and Crest.
Created, led, and launched innovative advertising campaigns for clients like Arizona Lottery, McDonald's, Herdez, and the Arizona Department of Health, for both the Hispanic and general markets.
Managed talent and vendor relations across the enterprise.
Participated in new business pitches.
As sole Spanish-language copywriter, supervised, created, and adapted all Spanish work for the company's three offices in Phoenix, Salt Lake City, and Los Angeles.
Copywriter
Arvizu Advertising, Phoenix, AZ
4/2007 - 7/2008
Created, led, and launched campaigns for clients like McDonald's, Qwest, Food City, and the Arizona Diamondbacks.
4/2007 - 7/2008
Created, led, and launched campaigns for clients like McDonald's, Qwest, Food City, and the Arizona Diamondbacks.
EDUCATION
Bachelor's degree in Advertising
Bachelor's degree in Advertising
F.A.E.C.C., Buenos Aires, Argentina