T-Mobile - World Cup Draw

The Draw is one of the World Cup’s most important preliminary phases. It's when they determine who will be playing who in the initial games. Getting into a group with easy rivals is a matter of luck but an important key to moving ahead. Based on this insight, I created this online campaign. I was responsible for this project from the initial pitch to the client (it was a proactive idea) to shooting on-site in Mexico, to editing and finally airing. T-Mobile's CEO was so pleased he tweeted about it. #guardatusuerte Role: Writer