Travelocity - New Business Pitch

Pitching a new business is always intense, but it can also be fun. It’s the opportunity to present your best ideas without many restrictions. While I typically prefer showcasing only campaigns I've personally produced, I enjoyed this project so much that I decided to include it in my portfolio. The brief was simple. Travelocity knew that as soon as people could get vaccinated, they would want to travel again. So, in anticipation, they asked us to develop a new campaign. The idea was to continue positioning themselves as leaders in the industry, with the Roaming Gnome being the ultimate travel expert. Role: ACD/ Writer